Everyone online is a brand, and it sucks
Humans are multifaceted with a wide range of interests and subjects that they are knowledgeable on. If you were to go online today though you wouldn’t believe that. You would see people only as the person they are selling to others. As people have started to realize they can capitalize on there online persona, they have become one dimensional and boring. Financial influencers repeat the same jargon over and over, eventually getting so tired of there own voice that they repackage and sell the same content to you on different platforms. Illustrators online find a style and subject matter that people like from them and become that style and subject matter. They never grow or change the art that they are producing.
This is the online appetite, people eat things up obsessively, then they get tired of it. There is no such thing as creativity because the content platforms push forward those who can create at the fastest clip possible. Artists and influencers do not have time to produce in the shadows, to grow, to change their work based on the subject matter that they are consuming at a given time. This means we get half baked, half copied work over and over again sold in different ways. Buy a print, buy my book, buy my new t-shirt design, go to my affiliate link, signup for this website using my affiliate code. You get the idea, creativity has been lost in the pursuit of fast rewards.
People have become there brand online and its incredibly boring, un genuine, and did I say boring? These creators are forced to pretend that this is the only thing they care about and act like they live/breathe frugality, minimalism, hiking, running, clothes, books, you name it. Then when they slightly stray from the path, maybe they stop running for a month because they got burnt out. Maybe a financial influencer bought a boat because it was a dream of theirs. They then have to apologize to their audience because they strayed slightly from their brand.
Where did the fun go for people online, everyone is serious and no one is creating anything new or genuine.
As I produce things online, I find myself wondering do I need to become a brand to sell myself to a specific niche or audience. The thing is this would probably make my path to getting rewards faster. Then I could brag about my side hustle and talk about escaping the 9 - 5. Though that sounds like a plan, it also sounds extremely boring. I have tons of interests, I like to draw and animate, create little stories, then read about economics and then to relax and play video games and watch/play soccer. I love data, particularly visual data, but also I want to share about pursuing a life that is truly representative of you. I don’t think I will follow the brand, I will continue to do what interests me when it interests me and see if people interact.